Experience

• Director of Project Design at MSI

  Pasadena, United States of America

  January 2007 - June 2009

  MSI is a multi-disciplinary design firm with specialties in master planning, urban planning, theme park design, and entertainment. As a Design Director at the Pasadena office of MSI, Sywa is intimately involved in the creation of creative, entertaining, memorable and engaging attractions and exhibits. Sywa is involved from initial blue-sky through all phases of design, construction, field art direction/installation. Sywa is skilled at creating content, concept design, planning, illustration and hand and CAD drafting.

  Most recently, Sywa completed concept design as Art Director and concept design lead for three attractions including influential designs for a Land in the upcoming Warner Bros. theme park planned for Abu Dhabi, United Arab Emirates. The attractions were all based on major WB intellectual properties. Art Director for one of the project's main E-Ticket attractions utilizing one of WB's most revered and major intellectual properties.

  Land Lead for Fantasy Gardens chlidren's area of Parque Festival Mexico, Guadalajara, Mexico, and designed the facades of the park's Main Street. Helped establish artistic direction and look of Fantasy Garden, and designed eight rides incorporating the unique artistic heritage of Mexican art and design.

• Creative Director at 20th Century Fox - Live & Location Based Entertainment

  Century City, United States of America

  January 2013 - January 2014

  Creative Director for 20th Century Fox's Global Live & Location Based Entertainment division, my responsibilities encompassed all Creative aspects of theme park development including naming and branding, exhibitions, other project types, international marketing artwork approvals, and some merchandise. 20th Century Fox World will be the company's first branded theme park and will open in Malaysia in 2016, which I oversaw in aspects of stories, attractions, concept architecture, area development, master planning. Thoughtful and knowledgable brand management ensuring creative intent and brand integrity across the wide range of Fox film and television Intellectual Properties and Third Party Rights holders.

  For Universal Studio's new Halloween Horror Nights Hollywood & Orlando featuring Aliens vs. Predator (AVP) experiences, I provided Creative Direction and Brand Management on behalf of Fox, Aliens, and Predator franchises, reviewing all scripts and drawing packages submitted to Fox and provided story and Art Direction ideas and notes to Universal's Creative senior management team to plus the two separate and different attractions.

• Senior Designer at Sony Development

  United States of America

  January 1997 - January 2000

  Show, Conceptual, and architectural design of branded attractions and exhibits for Metreon - A Sony Entertainment Center, San Francisco; Music Box, Berlin; and Mediage, Tokyo, Japan.
  
  Senior Designer and Art Director for Moebius's Airtight Garage - Metreon and Mediage versions, initial concepts for The Beatles Yellow Submarine Adventure attraction, attraction concepts for M&M Mars, Citibank.